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It’s 7am. Start of a big day for Australian Environment Minister Gwen Malkin. She’s about to launch the government’s brand new environmental research program, live on talkback radio. And tonight, there’s a classic rock band playing at Parliament House, and Gwen is the guest of honour.

By 7pm, in 12 hours time, Gwen Malkin’s career will be in shreds. She’ll be kneeling at the sink in a public bathroom getting ready to resign.

By 7am, in 24 hours time, Gwen Malkin will be the most popular politician on the planet, with a global online following bigger than Australia.

Some days test a person. This is the crucible.